Tuesday, 2 August 2011

Chiranjeevi's Controversial Hit Alluda Mazaaka


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Devi Film Productions' Alluda Mazaaka, released on 25th February, 1995, can easily be termed as the most controversial film in 'megastar' Chiranjeevi's career. It has the dubious distinction of being one of the few films to be recalled by the Censors.


But Alluda Mazaaka (co-starring Lakshmi, Ramya Krishna and Rambha) still became one of the top grossers in the actor's career, speaking volumes of his strength at the box-office. It was released with a record number of 120 prints and opened well everywhere. It completed 50 days in 75 theatres and set a new record for Chiranjeevi's films.

In its total run, the film grossed over Rs. 30 lakh at Raj 70mm, Vijayawada.

In Guntur town, the film grossed a record Rs. 22,05,965.50 (in three theatres) in its first 100 days of release. No other film collected over Rs. 20 lakh before this. It collected a gross of Rs. 17,48,732.90 at Manga Deluxe, Guntur, setting a new record for single theatre gross collections.

At Archana 70mm in Nellore, it grossed Rs. 20,62,068.00 in its first eight weeks.
100-day gross collections of the film at a few other centres (East Godavari):
Theatre
Centre
100-day Gross Collection
Nagadevi
Rajahmundry
Rs. 14,49,206.00
Padmapriya
Kakinada
Rs. 13,11,685.00
Annapurna
Tatipaka
Rs. 5,03,600.00
Sree Satya
Pitapuram
Rs. 7,10,360.00
Ganapathi
Amalapuram
Rs. 7,42,308.00

1st week gross collections of the film in the Ceded theatres:
Theatre
Centre
1st week Gross Collection
Gowri Cine Complex
Ramesh
Santhi
Gayathri
Ganga
Ananthapur
Rs. 6,48,355.00
Viswam
Ameer
Kadapa
Rs. 4,85,275.00
Anand
Venkatesh
Srirama
Saibaba
Kurnool
Rs. 4,78,300.00
Royal
Sangam
Bellary
Rs. 2,80,560.00
BVS
Balaji
Produttur
Rs. 3,77,950.00
Khaleel
National
Nandhyala
Rs. 4,02,100.00
Dwaraka
Nirmala
Adoni
Rs. 3,60,025.00
Srinivasa
Hindupur
Rs. 2,78,675.00
Ramalakshmi (Fixed Hire)
Allagadda
Rs. 2,60,000.00
Vijaya (Fixed Hire)
Done
Rs. 3,50,000.00
GM Picture Palace (Fixed Hire)
Banaganapalli
Rs. 1,75,000.00
Srinivasa (Fixed Hire)
Yemmiganur
Rs. 3,20,000.00
Annapurna (Fixed Hire)
Tadipatri
Rs. 4,50,000.00
Parameswara (Fixed Hire)
Kadiri
Rs. 5,50,000.00
Sai Krishna (Fixed Hire)
Koduru
Rs. 3,25,000.00
PY Picture Palace (Fixed Hire)
Rajampeta
Rs. 2,75,000.00
Sujatha (Fixed Hire)
Pulivendula
Rs. 3,25,000.00
Vijaya (Fixed Hire)
Maidukur
Rs. 2,25,000.00

In Nizam, it grossed Rs. 70,93,529.40 in its first six days. Released in 26 theatres in the twin cities, it collected a record gross of Rs. 41,72,344.90 and in the remaining centres in Nizam it grossed Rs. 29,21,184.50.

1st week gross collections of the film in the Nizam theatres:
Theatre
Centre
1st week Gross Collection
Sandhya
RTC X Roads
Rs. 3,26,604.00
Prasanth
Secunderabad
Rs. 1,67,555.00
Nataraj
Secunderabad
Rs. 1,59,375.00
Ramakrishna 70mm (6 shows)
Abids
Rs. 70,392.00
Ramakrishna 35mm
Abids
Rs. 1,48,973.00
Shalimar
Narayanaguda
Rs. 1,59,160.00
Amaravathi
Lakdikapool
Rs. 2,08,180.00
Gokul
Erragadda
Rs. 2,02,245.00
Lakshmikala
Moosapet
Rs. 1,79,069.00
Sobhana
Balanagar
Rs. 1,89,415.00
Sree Ramana
Amberpet
Rs. 1,84,525.00
Venkatadri
Dilsukh Nagar
Rs. 2,11,123.00
Ganga
Dilsukh Nagar
Rs. 1,87,119.00
Satyam
Ameerpet
Rs. 1,92,838.00
Amba
Mehdipatnam
Rs. 1,65,240.00
Aradhana
Tarnaka
Rs. 1,68,586.00
Sri Sairam
Malkajigiri
Rs. 1,45,464.00
Siva Sakthi
Kapra
Rs. 1,23,273.00
Suresh
Seethaphalmandi
Rs. 1,37,947.00
Sampoorna
Vanasthalipuram
Rs. 1,35,660.00
Menaka
Lal Darwaja
Rs. 1,18,091.00
Sudha
Shalibanda
Rs. 1,36,344.00
Nartaki
Alwal
Rs. 1,30,197.00
Srinivasa
Uppal
Rs. 1,36,927.00
Geeth
RC Puram
Rs. 1,25,851.00
Srinivasa
RC Puram
Rs. 1,30,924.00
Sai Suneel
BB Nagar
Rs. 1,10,000.00
Jagadamba
Ghatakesar
Rs. 1,02,000.00
Raghava
Khammam
Rs. 1,28,056.00
Srinivasa
Khammam
Rs. 1,63,743.00
Venkateswara
Karim Nagar
Rs. 1,71,958.00
Venkatasai
Karim Nagar
Rs. 1,47,122.00
Nataraj Deluxe
Nizamabad
Rs. 1,32,402.00
Rajarajendra
Nizamabad
Rs. 1,23,397.00
Shakuntala
Kodada
Rs. 1,78,000.00
Nartaki
Mehboobnagar
Rs. 1,49,023.00
Hanuman
Mehboobnagar
Rs. 63,842.00
Rajesh
Godavarikhani
Rs. 1,16,017.00
New Ashok
Godavarikhani
Rs. 72,856.00
Ramakrishna
Godavarikhani
Rs. 73,353.00
Nataraj
Miryalaguda
Rs. 2,60,000.00
Venkateswara
Gadwal
Rs. 1,78,000.00
Hanuman
Raichur
Rs. 1,70,000.00

Directed by EVV Satyanarayana and produced by K. Devi Vara Prasad, the film had dialogues by Posani Krishna Murali, music by Koti, cinematography by KS Hari, choreography by Tara Prasad, action by Vijayan, editing by Kotagiri Venkateswara Rao and art by Bhaskar Raju.

The film celebrated a direct 100-day run in 27 theatres. The details are as follows:
S. No.
Theatre
Centre
1
Sandhya 70mm
Hyderabad
2
Gemini Picture Palace
Warangal
3
Viswam
Kadapa
4
Raghavendra
Pulivendula
5
Vijay
Maidukur
6
Tarakarama
Madanapalli
7
Gowri
Ananthapuram
8
Srinivasa Picture Palace
Hindupuram
9
Anand
Kurnool
10
Khaleel Picture Palace
Nandhyala
11
Manga Deluxe
Guntur
12
Raj 70mm
Vijayawada
13
Venkateswara
Machilipatnam
14
Sai Balaji
Eluru
15
Annapurna
Bheemavaram
16
Annapurna
Palakollu
17
Sheshmahal
Tadepalligudem
18
Sowbhagya
Jangareddigudem
19
Nagadevi
Rajahmundry
20
Padmapriya
Kakinada
21
Annapurna
Tatipaka
22
Sree Satya
Pitapuram
23
Ganapathi
Amalapuram
24
Jyothi
Vizag
25
Jagannath
Anakapalli
26
Surya Mahal
Srikakulam
27
NCS
Vijayanagaram


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